You’ve worked tirelessly on making sure your business is one of a kind. You need a way to separate yourself from competitors and an identity that you can be proud of that reflects the true qualities of your business.
You can reach a lot of people with your marketing yet it working the way you want feels like it's a roll of the dice. You need people to interact with your business more without wasting money and time.
Creating content, marketing graphics and website copy always turns out differently unless you're directly involved. You need to be able to step away and focus on the things that need you more.
A four hour workshop in person or online where we work together to define your business goals, clarify your position within the market, understand who your ideal customers are and how best to reach and connect with them.
We work together to define the voice and tone of your brand along with developing a framework to communicate you're businesses positioning correctly and clearly in a way your customers can connect with.
Together we develop your brand's visual language to communicate ideas and your unique qualities with others. We refine this system including the logo through a few rounds of revision.
You are provided with a brand guide to assist in keeping your visual and non visual communication consistent. The guide covers correct logo usage, brand colours, typography, supporting graphics, correct photography and how to use the identity system in conjunction with your messaging strategy with examples included.
A collection of imagery, icons, glyphs, textures and supporting graphics to assist in future creation of marketing materials, websites and content. These assets keep your communications consistent no matter who is creating it as well as reducing the time needed to create communications.
You get your choice of up to four custom brand applications to bring your identity and brand to life. These can be anything you choose such as a business card, brochure, packaging, social media graphics, merchandise, menu, signage and more.