Your vision for your business is extraordinary, you’re close to realising it but aren't completely there yet. You want to change not only how your business is perceived by others but raise the bar for the market itself.
You aim to give your customers the best experience possible regardless of if it’s online, in store or at home. Auditing and controlling every detail of that experience is hard and is costing you time and money.
You want to improve efficiency, save time and generate more revenue. What you know has worked well but you need something different, a fresh perspective and to have your ideas challenged so you can grow your business further.
Through a facilitated one day workshop, research and iteration we develop a framework for your brand. We dive deep into your market position, customers and their experience, your goals, your competitors and devise new ways to improve customer retention, generate more revenue and increase the efficiency of your operations.
Together we develop your brand's visual language to communicate ideas and your unique qualities with others. We refine this system including the logo through a few rounds of revision.
You are provided with a brand guide to assist in keeping your visual and non visual communication consistent. The guide covers correct logo usage, brand colours, typography, supporting graphics, correct photography and how to use the identity system in conjunction with your messaging strategy with examples included.
A collection of imagery, icons, glyphs, textures and supporting graphics to assist in future creation of marketing materials, websites and content. These assets keep your communications consistent no matter who is creating it as well as reducing the time needed to create communications.
To strengthen your visual communication and provide more assets you are provided with both custom photography and carefully curated stock so that you have a great selection of images to use in communications.
You get a tailored amount of custom brand applications to bring your identity and brand to life. These can be anything you choose such as a business card, brochure, packaging, social media graphics, merchandise, menu, signage and more.
To help you share your vision with the world, we work together to develop a campaign strategy to assist you in the launch of your new brand along with overseeing the launch.